Overview

The market is huge and heavily segmented. Many people are learning from local tutors, there are lots of tutor-entrepreneurs, small B2B and B2C companies. Lots of students learn by themselves. Many use personal connections and recommendations for tutors. Many small enterprizes don’t have brand, just Youtube videos, Instagram profiles, etc.

In the list below I tried to provide the most noteworthy platfroms in Ukraine.

List

Preply

15M monthly visits worldwide.

By far, the most dominating platform in Ukraine for finding tutors. Used by many, known by almost everyone. Additionally, it was developed by Ukrainians. This adds bonus popularity to it in the local market.

Duolingo

15M app installs monthly

The most dominating platform when it comes for self-learning without human tutor.

Promova

140k app installs monthly

Ukrainian product, quite known locally. Multi-functional: both self-paced learning, finding tutor, group classes.

Englishdom

1.1M monthly visits (most from Ukraine)

Language-learning platform that was created in Ukraine, thus widely recognized locally

ELSA speak

600k app installs monthly

AI speech tutor. Significant traction

Engin